THE ASK:
Create an OOH - Print campaign for YETI that emulates the brand as a badass outdoor company.
Motivate viewers to get outside and highlight the product benefit of YETI coolers - durability.
THE CAMPAIGN:
Transparent billboards that celebrate nature and offer an incentive to those willing to answer nature’s call.
THE ASK:
Create a campaign that raises awareness for an environmental issue.
To spread the word, we reimagine the Avalantern as a hot air balloon and fly it over the trails backwood skiers frequently use.
The balloon also functions as a ski lift that can expedite the skiers journey up the mountain.
THE ASK:
Revamp SoundCloud’s platform so it can compete with other music streaming services.
INSIGHT:
SoundCloud is the platform where the small time artists start trying to make it big.
THE CAMPAIGN:
We give aspiring musicians the tools they need to produce their music, making it easier for aspiring musicians create music. We call it Amplify.
THE ASK:
Create a print campaign that highlights Spirit as the cost-efficient airline.
THE CAMPAIGN:
Print ads that offer financial advice when it comes to flying.
AGENCY
Edelman
THE ASK
Pedialyte is a drink for babies, but it has become incredibly popular among college kids. Why? Because it's a good hangover cure.
We were asked to come up with an idea that would position V8+ Hydrate as the alternative hangover cure to Pedialyte.
THE CAMPAIGN
Introducing the Center for Hangover Research. Our lead researcher is Dr. Ken Jeong, star of The Hangover.
